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The video is funny because it shows a cat with what looks like a very short memory span reacting to the same object over and over again. A metronome is ticking on the floor, and every time the cat looks at it, it gets confused or startled like it has never seen it before, even though it was just looking at it a second ago. The caption saying the cat has a “memory span of less than 1 bpm” makes the joke better, because bpm is used for the metronome speed, so it sounds like the cat forgets things slower than the metronome ticks. The humor comes from the repeated reaction and the idea that the cat keeps scaring itself because it can’t remember what the object is.

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